Sharp FanLabs launches in Alicante at the Spain v Scotland Euro 2012 qualifier.
Simon, Paddy and Richard read the brains of a truckload of Spanish fans to measure their passion throughout the game and to launch our Euro 2012 sponsorship to 60 journalists across Europe.
Ballantine’s - Meet the Human API
Throughout this summer Ballantine’s whisky is celebrating people who leave an impression, unique people who challenge the status quo, whose work inspires others to follow their own paths. And we’re doing this in an equally unique and creative way – through a series of live streams where users can interact with the artist as he works, and affect the way his work turns out. We’ve already seen a digitally animated tattoo being inked live and an sculpture carved from ice brought to life with electricity. And next up on 14th July we have a live graffiti artist that will mix spray and user interactivity. Each live stream is followed by an edited film with the best moments to share with a wider audience online.
This is “The First Ever Augmented Tattoo - By K.A.R.L., our digital tattoist.
So far it’s had over 1 million views, none of which paid for. Leave an Impression…
Lisa has been investigating how women are increasingly the real drivers behind the numbers that matter online. In this Campaign article she reveals that centre of gravity in digital brand behaviour and online spending has shifted away from the previously traditional male audience. Right on, sister. (wait, what?)
D&AD launches The White Pencil.
An idea dreamt up at Work Club during our year as D&AD’s call for entry campaign agency.
BBC Worldwide has appointed Work Club to develop eCRM strategies & creative concepts across a range of BBC properties incl. Knowledge, BBC Games & Dr Who.
The briefs expand on BBC Worldwide’s international strategy to develop revenues from oversees audiences, including North America and Australia.
No meetings in the end room for a while. Not while Matt and Tom have turned it into an HD table top studio for PZ Cussons. We’ve told them that black and white scamps would be fine, but they never listen.
We just shot some films for Topps confectionary. Watch this space for a kid made of basketballs and several children with the biggest mouths in the world…
Our D&AD call for entries campaign has gone live. Sanky the President, as er The President. Giving a global address on the importance of creativity, and the importance of D&AD to every advertising and design community in the world. And we thought to be as effective as possible, a global President should deliver it in whatever language is your language. So The President effortlessly flicks between language to language as he announces to the Creative World that the D&AD awards are now open for entry.
